About Our Services
Rose Hill Communications' professionals understand that public questions and concerns can arise surrounding issues such as:
- Groundwater, surface water, and soil contamination, environmental permitting, "toxic tort" litigation, citizen’s suits, and enforcement actions.
- Roadway, bridge, rail line, and other major infrastructure construction.
- Energy generation and use.
- Industrial practices and sustainability.
These and other issues can lead to concerns and conflict between public- and private-sector organizations and the communities in which they operate. At Rose Hill Communications, we believe that helping our clients understand stakeholders’ needs and viewpoints and promoting effective communication among interested or affected parties can result in positive and durable relationships and solutions.
Our Services Include the Following Broad Categories of Practice: (Please click on the following links to navigate page)
- Community Relations, Public Involvement, and Stakeholder Relations
- Community and Stakeholder Assessment
- Public Meeting and Advisory Panel Set-Up and Facilitation
- Environmental and Risk Communication
- Media Relations and Crisis Communication Plan Development
Community Relations, Public Involvement, and Stakeholder Relations
Community relations/public involvement programs and on-going stakeholder relations programs promote two-way communication to build positive relations and shared understanding among key stakeholders. In some cases, clients are legally required to hold public meetings, provide public notifications, or otherwise communicate with stakeholders. Projects requiring such efforts include:
- Redevelopment of municipal brownfields.
- Issuance and renewal of environmental permits (air, wastewater discharges, RCRA).
- Preparation of transportation Environmental Assessment/Environmental Impact Statements.
- Construction of roadways, bridges, dams, and other major public works.
Voluntary and Proactive Community Relations, Public Involvement, and Stakeholder Relations Programs
Some organizations also choose to engage voluntarily in proactive community relations and public involvement activities and on-going stakeholder relations programs. Rose Hill Communications’ professionals have designed and implemented dozens of successful community relations, public involvement, and stakeholder relations activities and programs throughout the U.S.
Community and Stakeholder Assessment
Community and stakeholder assessment is the process of systematically analyzing social, political, and economic issues and dynamics in a community or among stakeholder groups. The information gathered during this process allows us to design effective community relations, public involvement, and stakeholder relations programs. The information from the assessments allows our clients to:
- Target the right people and bring them into the communication and/or decision-making process.
- Use the most effective communications methods to reach them.
- Provide the most relevant information to address their interests or concerns.
- Achieve desired outcomes.
The targeted approach is typically more effective, and far less expensive, than broad-brush, scatter-shot communication programs. Most often, the assessment process involves in-depth interviews of stakeholders and community members and the review of media coverage, demographic and economic data, land-use plans, etc.
In addition to full assessments, we also offer abbreviated "screening assessments" that may involve limited interviewing and media/document reviews. "Screening assessments," which can be performed in a few days, can provide clients with sufficient information to determine whether a more complete assessment may be needed -- or whether a serious problem is brewing. Such assessments can also provide preliminary information that can help us, in concert with our clients, determine the direction that a full assessment should take.
Public Meetings and Work-Group/Advisory Panel Set Up and Facilitation
Addressing environmental, transportation, and other infrastructure issues often involves holding public meetings to allow stakeholders to receive information and make comments or voice their concerns. Rose Hill Communications' professionals help our clients determine where and when such meetings should be held to ensure attendance by members of the public who are most likely to be affected or interested in the issue. In addition, we use information on community/stakeholder preferences and needs to determine appropriate meeting formats (e.g., a single large group meeting versus several small group meetings; availability sessions or open houses versus presentations to large audiences; use of interpreters to communicate with non-English speakers, etc.).
Advisory Panel Set Up and Facilitation
In cases in which issues involve complex decision-making (e.g., determining the alignment of a major roadway from among multiple possible choices) or serious community concerns (e.g., the investigation of serious groundwater contamination, the closing of a major federal facility), we work with clients to design, set up, and if desired, to facilitate multi-stakeholder work groups or advisory panels. Such groups can provide vital input into decision-making processes and assist in ensuring that communication with the broader public is effective, includes relevant information, and encourages meaningful feedback and dialogue.
Environmental and Risk Communication
Environmental conditions have the potential to affect virtually anybody. Since environmental issues can give rise to significant interest and concern, communicating effectively about them is vital – and our experience demonstrates that, with care, even the most technical of information can be “translated” into words and concepts that most people can understand.
At Rose Hill Communications, we define environmental communication very broadly – as the act of communicating with the public about environmental issues. Risk communication, which is often an important component of environmental communication, involves using specific and understandable language to explain the science behind concepts such as “hazard,” “exposure,” and “dose” with compassion for the emotions and concerns of audience members.
The environmental, risk, and crisis communication materials that we routinely design and prepare to suit the needs of our clients and their audiences include:
- Environmental performance and sustainability reports.
Note that any of these materials can be adapted by us for use on web sites.
Media Relations and Crisis Communication Plan Development and Execution Assistance
Community relations, public involvement, and stakeholder relations programs frequently involve working with the media to ensure that information is disseminated to a wide audience. Crises involving environmental or risk/perceived risk issues, such as the discovery of contamination or spills of hazardous materials, require the skillful release of relevant information to affected parties and to the media. Particularly in cases of environmental contamination or risk issues, our professionals' understanding of environmental science, technology, and regulation allows us to provide vital assistance to our clients.
Rose Hill Communications’ professionals can assist you with crisis communication development and execution and act as your media relations consultant. Our experience with the media allows us to anticipate reporters’ questions, which enables us to design and implement comprehensive media plans for community relations, public involvement, and stakeholder relations programs and to assist our clients during and after a crisis.
Materials we develop and activities in which we engage to assist our clients during and after crisis situations include:
- Fact sheets and "backgrounders."
- Display advertisements to provide information that may not be adequately communicated during the media coverage.
- Working with legal counsel and client managers to design appropriate statements.
- Arranging for news briefings.
- Preparing client spokesperson for speaking with the media.
- Briefing local officials and other key stakeholders.
- Setting up systems to ensure that inquiries from the media and the public are logged so they can be returned or otherwise responded to.
We also have experience in conducting assessments after crises to identify outstanding concerns or issues that may not have been adequately addressed during the active crisis communication effort.
On-going Media Relations Programs
Rose Hill Communications' professionals work with our clients to set up on-going media relations programs. These programs include preparing contact lists of local, regional, and relevant national or special-interest media outlets and reporters, setting up media briefings (as necessary), establishing protocols for handling media inquiries, including designating spokespersons and setting up procedures for logging calls and routing them to the appropriate parties, and creating background materials on facilities, projects, or other issues. These background materials can be distributed to reporters and editors to acquaint them with the client organization, its people, and key issues the organization, facility, or project may be facing. Making contact with newspaper, broadcast, and other media professionals before an issue arises can help prevent confusing or erroneous coverage.
Community Relations, Public Involvement, and Stakeholder Relations Program Development, Community and Stakeholder Assessment, Environmental and Risk Communication Services, Facilitation Services, and Crisis Communication Plan Development Assistance
Copyright 2010: Rose Hill Communications, Inc. | Stakeholder Relations. All Rights Reserved.
Stakeholder and Media Relations, Environmental Crisis Communication Plan